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Essays on Advertisement
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IELTS Essay: Advertising (band 7.5)
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Code of ethics is used by companies, professional organizations and individuals, it contains some rules and principle which help them in making decisions between right and wrong. Lately, there has been major controversy in the ethics of advertising.
A good example is a Calvin Klein undergarment advertisement that appeared in Times Square. On a billboard was a photo of two children in underwear, standing on a sofa, smiling and playful. The advertisement was criticized as sexual and promoting pedophilia.
For example:. An ethical ad is the one which does not lie, does not make any fake or false claims and is in the limit of decency. Nowadays advertisers only focus on their sales; they just want to attract customers and increase their sales.
They present their ads in such a way that people start thinking that this is the best product as compared to others however most products are found to be fake, false and misleading customers. Nevertheless, the positive side of advertisements cannot be ignored. Of course, advertising increases awareness about services and products of organizations without which the profitability and sale of these products would be difficult.
In other words, demand is a product of advertising since it educates potential consumers about new market offers. As you can see, there are a lot of angles one can approach an essay on advertising as has been highlighted above. My hope is that this has been an eye opener on the essay possibilities in this industry. Home Blog Starting an Essay on Advertising. Starting an Essay on Advertising Jason Burrey.
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